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erotika 2010: the trade fair that’s small, but perfectly formed

There were happy faces all round and positive feedback was given by almost all the exhibitors and visitors surveyed in 2009. A large majority of the exhibitors said they had engaged in good or very good talks with visitors to their stands, with some trade visitors placing concrete orders then and there in the relaxed and businesslike atmosphere. There was also positive news concerning the development of the number of trade visitors from abroad coming to erotika, increasing from around 15% in Cologne in 2008 to no less than 21% in 2009. This is equivalent to a year-on-year increase of 6%.

The good outcome of the trade fair was also reflected by the results of the exhibitors’ survey. 77% of the exhibitors confirmed that they registered good/very good footfall at their stands and 78% rated their contact with the trade visitors as very interesting for their business. In all, 88% of the exhibitors considered the trade visitors at their stands to be of good/very good quality, while 81% said their expectations were met at the fair.

The successful alliance of the BEH and the advocacy group for the video and media industry, the IVD, resulted in 98% of the exhibitors surveyed saying they intended to return to the erotika fair in 2010. There will be approx. 3,000 square metres of exhibition space at erotika 2010, with more than 120 exhibitors presenting their products and services from the fields of media, telecommunications/IT, toys, fashion and pharmaceuticals to an international audience.